2010 CYCLE CHALLENGE - SUN CITY TO TABLE BAY CHARITY CYCLE TOUR .

The Mechanics of the 2009 Tour:

The 2009 Sun City to Table Bay Charity Cycle Tour starts on Friday, 20 February at the Sun City Resort and will, arrive 7 stages later, on Friday, 6 March in Cape Town at the Table Bay Hotel at the Victoria & Alfred Waterfront at 14h00. On 8 March the entire team will take part in South Africa‘s main cycling event of the year, namely, the Argus Pick-n-Pay Cycle Tour, incorporating approximately 38 000 cyclists. During 2009, a multicultural team of approximately 40 people which will include 30 cyclists, of which 5 are women cyclists, 5 international cyclists from Germany, Austria, Iran and Switzerland and approximately 10 support personnel will tackle this project.

The Sun City to Table Bay Charity Cycle Tour covers an approximate distance of 1,600 kilometers over 7 days, averaging approximately 228 kilometers per day. All the cyclists will cycle the entire route, traveling on National roads for the biggest part of the tour. The team will travel along the N14 via Kimberley to Beaufort West and along the N1 to Worcester before arriving at the Table Bay Hotel. The group will daily spend an average of between 8 and 10 hours in the saddle and hope to maintain an average speed of approximately 31 kilometers per hour over the entire distance.

Physical well-being is critical during such an event. Due to the physically grueling nature of this event and possible dangers of cycling, all precautions are made to ensure a safe ride with as few incidents as possible. The group has logistical support of approximately 10 staff, including the drivers of the support vehicles, a media liaison officer, photographer, physiotherapists and paramedics.

Income Tax Benefit to all Sponsors and Donors to the Charity Cycling Club:

The Charity Cycling Club has been accredited as a Section 18A, Non Profit Public Benefit organization by the Department of Social Development. Therefore under section 30 of Public Benefit Organisations, all deductions and donations made in kind to this Organization can now be claimed off the taxable income of the taxpayer under section 18. Any Sponsor making any donation to the Charity Cycling Club and ultimately the beneficiary of the cycle tour, the Orphanage Housing Project, shall be issued with a certificate which should be used by the sponsor, in order to realise the full benefit of this accreditation as it has been issued for the purposes of a tax benefit under section 18A of the Income Tax Act, 1962.

The Beneficiary of the 2010 Challenge:

The Charity Cycling Club have decided to continue donating the money which has been generously sponsored by various donors and Companies into the local community around Sun City but also to donate money to various charities along the way to the Table Bay Hotel. Beneficiaries will include Sun City CSI projects, Flamingo Casino CSI projects, Golden Valley Casino CSI projects, Nazareth House a Table Bay Hotel CSI project.

The second objective will be for the Club Management to develop an SMME in the Ledig area where we will assist an entrepreneur with the set up of a bicycle shop. The objective is few fold in that we are promoting a healthy lifestyle, serving our community through skills transfer, job creation and ultimately working towards the establishment of a BMX track where children can be encouraged to get involved with the sport and to create a more competitive culture amongst entry level participants in a safe environment and in the process train children about roadsafety.

Marketing and Brand activity:

In the previous 7 years of the tour the event managed to receive coverage on television through M-Net‘s Super Cycling, Super Saturday, E-TV as well as SABC Woman in Sport. The team also receives coverage through various radio stations, which includes Radio RSG, Radio Algoa, Radio 702 and Radio 604. The event received coverage in the printed media in many towns along the way. The Tour has its own Web Site that makes use of daily updates as to the progress of the cyclists and have links to the sponsors and the beneficiaries respective Web Sites. The Charity Cycling Club will again approach the media to assist with coverage of the 2010 event. The Charity Cycling Club request members of the media to support the initiative because it‘s a charitable event and no advertising are been paid for.

Additional advertising and branding opportunities exists through the official cycling kit, the official Tour Web Page, branded clothing (provided by the sponsors) as well as magnetic advertising boards on the busses, trucks and trailers going along with the cyclists.

What will the benefit be to the Sponsors and Donors of this project:

Due to the Charity Cycling Clubs Accreditation as an Article 18A Non Profit organization your full contribution can be deducted from your nett profit prior to taxation which will result in less taxation, a legal benefit approved by the Government.

Due to the accreditation of the Charity Cycling Club all sponsors will be able to claim points on Socio Economic Development for their respective BEE Scorecards which will again benefit organisations / Companies as they are complying to the requirements as laid down by Goverment. Further benefits will be derived from the fact that the majority of the donations will given directly to black beneficiaries with regards to Enterprise Development.

By supporting this project you would be able to use the Clubs accreditation in order to assist your Company with your BEE rating as this project can be added to your Balanced Score Card. By being involved in the project you will receive your certificate which you can use as part of your CSI Projects which will assist you in reaching your respective targets.

Further benefits to sponsors will be through branding opportunities. The event will not necessarily result in additional sales to your Company; however it will give you a huge marketing opportunity which will result in brand exposure through the various advertising channels and possible sales growth. Branding opportunities exists to all sponsors and donors through the Internet and all sponsors logos will be advertised on the Tour’s official Web page regardless of your contribution.

All sponsors will be invited to promote their respective logos by providing us with magnetic advertising boards which will be displayed on the vehicles accompanying the cyclists.

Costs incurred by The Charity Cycling Club:

As per the Club‘s constitution and as laid down by the Registrar of Public Benefit Organisations, between 30-40% of all the money‘s raised will be used to cover the costs of this gruelling event and a guaranteed 60 % of all income generated will be used to for the sole purpose it was intended to namely to plough donated money into much needed charity projects.

The Charity Cycling Club is very proud of our track record and managed to control expenses as the expenses during 2009 only amounts to 18% of all the money earned and therefore the rest of the money could go to the people who needed it most and by doing so help to eradicate poverty.

Surety and piece of mind:

The books and finances of The Charity Cycling Club are controlled by the Club Committee and audited by Rautenbach and van Niekerk Auditors as well as the Commissioner of Public Benefit Organisations.
Rooth and Wessels Incorporated have been appointed as Legal Council to the Charity Cycling Club.

The Charity Cycling Club need your assistance in order to achieve our objectives.


Should you require more information, please do not hesitate to contact me by telephone or e-mail and I will gladly provide you with some more details and information regarding this project.

I thank you for giving this project your consideration.

Johann Maré
Chairman: The Charity Cycling Club
Web address: http://www.cycletour.lantic.net
E-mail: johannm@sunint.co.za
Cell: 082 805 6818
Direct: 014 557 3061
Fax: 014 557 1355